FASHION
2024
The Story
The "Cities of Love" campaign chronicles a young woman's journey of love across three cities, each tied to a unique scent and emotional chapter:
Da Lat: Finding peace and healing a wounded heart.
Saigon: Boldly and passionately discovering oneself amidst a vibrant city.
Hanoi: Opening up to a romance that is deep, gentle, and sophisticated.
About Verites
Verites, a fragrance brand from Vietnam, blends scents inspired by renowned fragrances like Le Labo, Dior, Burberry, using a minimalist design to maximize olfactory investment, ideal daily accessories for every individual.
Throughout the years, Verites, initially prioritizing product quality over branding, aims to elevate its brand through a transformative event in this project.
Verites reaches their goal
Verites reached out to me in early October. My first impressions were that they possessed a clear vision for their goals. They emphasized that this project would serve as a vibrant enhancement to their brand, bring about a visual transformation, act as the primary visual for social media, and serve as the focal point for the event.
After this project, it became essential for the brand to have a significant story behind each product, rather than just a perfume.
VERITES | Before - After the campaign
The concept
A lovelorn girl relaxes in Da Lat city, reflecting on her past relationship. Recognizing the need for new experiences, she ventures to Saigon, where she feels liberated but struggles to connect with her emotions. Upon returning to her Hanoi hometown a few days later, she found her true love.
We spent hours of meeting to agree on what the motion should look like, moving towards the goal of transforming a sheet of brief into a charming story with seamless motion.
Technical Skills: Bringing Motion to Life
I explored Puppet to create natural wind movement, making the animation feel more alive. Loopout, a technique often used in motion graphics, helped automate smooth loops in After Effects.
One challenge was planning motion order and loops to keep everything moving naturally. I also applied the 12 Principles of Animation, especially Secondary Action, to add supporting motions and make the scene feel more dynamic.
Shout out
After a long journey of endless learning & material findings, we were officially able to publish the final version of the project.
With such a large scale event, we tried to polish our motions as much as possible.
I would like to express my sincere gratitude to Verites, for reaching out and giving me the opportunity to showcase my artwork at this event. I am truly delighted and grateful for this.
Along with Luong, as artists, seeing my brainchild being displayed, I feel immensely proud and happy. That joy is multiplied when I know that the artwork is well-received and appreciated by everyone.
