Knitting for Olive
Knitting for Olive is a Danish knitwear brand known for its soft color palettes, sustainable materials, and slow-living philosophy.
At InBold Agency, I was part of the creative team crafting motion and social visuals that reflect that calm, tactile world and transforming brand warmth into motion.
Motion Designer
Visual Storyteller
Knitting For Olive
2024
InBold
FASHION
2024
Motion Case Study
major markets in 10 months.
increase in average order value compared to previous years.
rise in brand search volume.
This motion video tells the story of Knitting for Olive. The yarn is the main character. It moves through each scene and “speaks” for the brand.
The yarn curves, loops, and sometimes makes a knot to show challenges, then opens to show progress. The style is soft and simple, with calm movement and clear type. Few words are needed and the motion says it all. The idea is “Knitting for You,” connecting knitters around the world.
When I started on the visuals for Knitting for Olive, I wasn't thinking about "designing." I was thinking about "storytelling." The story of softness, of hands, and of the warm feeling you get from a handmade gift. My goal was to make you look at a picture and actually feel those things.
