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One Third

One Third One Third is a Danish initiative dedicated to reducing food waste by creating awareness and promoting sustainable practices. As a motion designer at InBold Agency, I collaborated with One Third to bring their vision to life through impactful motion designs and social media content.

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FASHION

2024

Motion Graphic Designer
Video Editor
2024
Agency: InBold Asia
One Third

The Story

One Third is a Danish initiative committed to reducing food waste through education and sustainable practices. Working as a motion designer at InBold Agency, I had the privilege of collaborating with a passionate Danish team to bring their mission to life. This project was deeply meaningful: bridging Vietnamese creativity with Danish sustainability values to create content that makes a real impact on how people think about food waste.​

One Third is a Danish initiative committed to reducing food waste through education and sustainable practices. Working as a motion designer at InBold Agency, I had the privilege of collaborating with a passionate Danish team to bring their mission to life. This project was deeply meaningful: bridging Vietnamese creativity with Danish sustainability values to create content that makes a real impact on how people think about food waste.​

Motion Infographic Videos

Motion graphics are at the heart of One Third's content strategy. These infographic videos simplify complex food storage and preservation topics into digestible, visually engaging pieces designed for social media. Each animation was crafted to educate viewers while maintaining a clean, approachable aesthetic that aligns with One Third's mission of making sustainability accessible to everyone.

Stop Uncontrolled Gas Leaks in Refrigerators

Description: This motion infographic highlights how ethylene gas affects the ripening of fruits and vegetables, leading to unnecessary food waste.​​​

Role: Motion graphics, animation.

Stop Uncontrolled Gas Leaks in Refrigerators

Description: This motion infographic highlights how ethylene gas affects the ripening of fruits and vegetables, leading to unnecessary food waste.​​​

Role: Motion graphics, animation.

The Best Way to Store Bread

Description: This motion infographic explains how temperature and packaging affect bread quality. ​​​

Role: Quality check

The Best Way to Store Bread

Description: This motion infographic explains how temperature and packaging affect bread quality. ​​​

Role: Quality check

Storing Food the Right Way

Description: This motion infographic sheds light on proper food storage, explaining which items belong in the fridge and which should stay at room temperature.​​

Role: Motion graphics, animation.

Storing Food the Right Way

Description: This motion infographic sheds light on proper food storage, explaining which items belong in the fridge and which should stay at room temperature.​​

Role: Motion graphics, animation.

Freezing Tips to Reduce Food Waste

Description: This motion infographic highlights how freezing can extend the shelf life of various foods, from herbs to vegetables. ​

Role: Motion graphics, animation.

Logo Animations

Clean, versatile logo animations were developed to establish brand consistency across all One Third's digital touchpoints. These animated marks were designed to be adaptable, working seamlessly across various platforms from social media to presentations, while maintaining the brand's minimalist Danish aesthetic.

LinkedIn Social Media Posts

Upcycling Food Waste for a Sustainable Future

This motion infographic promotes SPIS\BAR 2024, an innovation conference focused on upcycling food byproducts into new products.

SPIS\BAR' 2024 – Innovating to Reduce Food Waste

This motion graphic highlights SPIS\BAR' 2024, a conference focused on upcycling food byproducts to reduce waste. The event takes place in Copenhagen, featuring industry leaders and practical solutions.

Unlocking the Potential of Rapeseed Press Cake

Denmark produces over 533,500 tons of rapeseed press cake annually, mostly used as animal feed. However, this byproduct has immense nutritional and economic value, especially as a plant-based protein alternative.

Event Showcase

Bringing innovation to life for SPIS\BAR 2024, Copenhagen's premier food sustainability conference. I developed key motion assets to visualize complex data narratives, such as the upcycling potential of rapeseed press cake and transforming raw statistics into engaging visual stories that resonated with industry leaders.

Outcome and Impact

Increased social media engagement, helping One Third reach a broader audience.​

Successfully communicated the importance of reducing food waste through visually compelling content.

Strengthened the brand identity through clean, dynamic logo animations. ​

This project was a collaborative effort, and I want to give a huge shout-out to my Creative Director - Charlotte, for her guidance and vision throughout the process.

A big thank you as well to my amazing creative team at InBold Agency, whose collaboration and support helped bring these ideas to life. Their insights and teamwork made this project truly special!

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