Motion Moments: Quick Brand Hits
FASHION
2024
Tequila Jose Cuervo
This one was all about celebrating that iconic moment, pouring a perfect shot of Jose Cuervo. I wanted to capture the smoothness, the boldness, and that feeling of anticipation before a good night starts. The animation focuses on the liquid's flow, the glint of the glass, and those rich amber tones that make tequila feel like liquid gold. It's a short piece, but it had to feel premium and just a little bit playful.
Caltex Havoline motion
Caltex Havoline asked for something clean and technical, so I leaned into that industrial vibe sharp lines, bold icons, and motion that feels like an engine running smoothly. The goal was to show trust and performance without overcomplicating things. I kept the palette minimal and the transitions tight, letting the product speak for itself. It's the kind of motion that works quietly in the background but leaves a strong impression.
Thép Tiến Lên Animation Moon Festival
This project was special because it brought together tradition and industry. Tiến Lên Steel wanted to celebrate Vietnam's Mid-Autumn Festival, so I animated lanterns, mooncakes, and warm family moments, all while keeping the brand's identity strong. The challenge was balancing the softness of the holiday with the strength of the steel brand. I think the final piece captured that warmth without losing the edge.
BRIDGETSTONE Motion
Bridgestone is all about innovation and safety, so this motion piece had to feel precise and powerful. I focused on the tire's texture, the grip on the road, and the sense of control you get from quality engineering. The animation moves fast but stays grounded, just like their tires. It was a fun challenge to make something technical feel dynamic and exciting.
The Global City Motion
The Global City is this ambitious urban development project, and they needed visuals that matched that vision. I created motion graphics that walk you through the modern architecture, the green spaces, and the lifestyle they're building. The animation feels aspirational but grounded, showing a city that's designed for connection and comfort. I wanted people to see themselves living there, not just admire it from a distance.